Industrial property

TRADEMARKS

A company’s success depends largely on the image perceived by its consumers. The message put across to ensure the company is recognised in the market must be protected as effectively as possible.

Consumers are attracted by brands that represent quality and reliability, and for this reason commercial trademarks, which permit products and services to be distinguished in the market, must be protected.

The Spanish Trademarks Office is the institute that protects your company’s logo, since, contrary to what is usually thought, the Mercantile Register is not the body that channels those rights. Registering a trademark or corporate logo that identifies your company gives you the exclusive right of use in order to identify your company’s business activity

That activity is classified in the INTERNATIONAL NOMENCLATURE which contains 45 classes, the first 34 of which are for products, and the rest for services.

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PATENTS

If you have developed a new product or process, you should consider the possibility of patenting it and considering it a part of your business strategy. One of the key issues for this use is the way in which a company protects the results of its innovations, that is, how it prevents other companies from taking unfair advantage of the efforts that have been made by the company responsible for the innovation. Generally speaking, companies are offered several alternatives for protecting their investments in innovation. One of these is keeping the results secret, giving rise to what is known as an "industrial secret". The difference between deciding on one system or another lies in the fact that patents always offer greater security: any unauthorised person who uses that invention could be brought to justice, irrespective of whether or not that person is aware of the existence of the patent. An industrial secret, on the other hand, offers less protection and is limited to the right to seek economic compensation from anyone obliged to keep that secret (basically employees) who discloses it or uses it to his or another person’s benefit. In other words, an industrial secret only affords protection against espionage.

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Dracnet Projects